7 tips to make a new marketing program successfulWe recently started a new marketing program with the goal to bring new product releases to our customers in a “rolling thunder” fashion…Feb 15, 2021Feb 15, 2021
How to pick a product name that fits and can last its lifetime?How do you pick something that is just perfect for your product, and that you can use (lawfully)?Feb 15, 2021Feb 15, 2021
Love it / hate it, but you can’t do without a marketecture.As a platform marketer, I got to work on the conceptualization of one of the most loved (and hated) sales assets out there — the…Feb 15, 2021Feb 15, 2021
Have you been an innovative marketer this week?Marketing is about heart, innovation, and evangelism. But far too often, we take the title of “gate keepers of the company brand” way too…Jul 4, 2018Jul 4, 2018
Should marketers be casting caution away?What’s risk-taking got to do with marketing? A lot, in fact! Let’s take a test. Which of the below options do you most identify with? 🤔Apr 26, 2018Apr 26, 2018
Let’s bust some myths about Social Media Marketing (Bonus: 5 new-age tips)Social media marketing is, unfortunately, a very under-appreciated skill. :( There’s so much that it can do for brand building for…Apr 20, 2018Apr 20, 2018
Laws of Physics for SalesI am taking a shot at explaining sales as it really is — a science. This post pertains to how management should view sales internally.Apr 7, 2018Apr 7, 2018
Everything takes time, except for noodles…Patience is really about having the inner strength to wait and periodically let go of internal wants and expectations.Apr 7, 2018Apr 7, 2018
Becoming The Elephant In The RoomAs I was thinking about what makes a good leader, I thought of how we are all taught growing up, that the Lion is the ‘King of the Jungle’…Apr 7, 2018Apr 7, 2018
What every Company ought to know about its CompetitionMuch like in Basketball where the knowledge of the opponent team’s strengths and weaknesses is used to create offensive and defensive…Apr 7, 2018Apr 7, 2018
